Litesport – The Future of Fitness Case Study

Litesport, a VR fitness company, offers immersive strength and full-body workouts led by expert trainers, all within a virtual reality environment.

Gorodenkoff Productions was tasked with producing a commercial for the updated Litesport VR Fitness App on the Meta Store.

Project Overview

Published: 2024
Client: Litesport
Industry: Fitness & Technology
Scope of Work: End-to-End Production
Brief: Create a dynamic commercial campaign promoting the Litesport fitness app update, showcasing new training modes and improved programming.

Pre-Production

To blend with the live-action shoot, a fully rendered 3D apartment was created. This virtual set enabled the Unreal Engine production team to achieve a realistic and immersive space, bypassing the limitations of a physical location. This technique streamlined production, significantly reducing the need for set construction and on-location shoots.

The virtual reality cyberspace was represented by a dynamic, neon-lit gym, designed to evoke a futuristic, high-energy training environment. This space featured interactive game-like obstacles, such as moving platforms and laser grids, all designed to replicate the user’s in-app experience, showcasing the app’s engaging and interactive features.

Behind-the-Scenes

We had a ton of fun bringing the Litesport VR Fitness App commercial to life! Check out the BTS, we made some magic happen. Apartment vibes? Got it. Virtual gym with laser grids? You bet! It was a blast mixing live-action with Unreal Engine.

Final Product & Results