W

StoneX Case Study

Serving over half a million clients worldwide, StoneX Group Inc. is a Fortune 100 financial company providing institutional and commercial payment solutions and market intelligence services.

We were responsible for producing a commercial for StoneX, assisting them in linking their services with their target audience, much like they bridge the gap between companies and financial ecosystems.

Project Overview

Published: 2025
Client: StoneX Group Inc.
Industry: Finance
Scope of Work: End-to-End Production
Brief: Create a visually compelling, surreal video advertisement that significantly increases StoneX’s global brand awareness and positions it as a leading, recognizable financial franchise.

Pre-Production

Although the video’s concept was straightforward, it demanded the creation of vastly different locations. Our production designers crafted props for seven unique environments: a wheat field with 15,000 individual crops, a coffee plantation with a vintage cargo moped, a dairy farm barn, an elevator, an office workspace and lounge, and a stock exchange trading floor.

To achieve a realistic virtual set, we blended Unreal Engine environments with physical studio elements: office walls, furniture, shelves, cheese, gravel, crops, and more.

The most exciting aspect was witnessing the real-time transition from the City of London to the mountains of Rio de Janeiro as the actors moved through the frame.

Behind-the-Scenes

Through virtual production, a single studio set became a series of authentic locations, spanning continents. All of this creative storytelling was captured in four days — a timeline impossible to replicate with real destinations.

Director
Janar Aronija

Production
Gorodenkoff Productions

Cast
Turgut Asadov | Seokhoon Lee | Kalev Ints

Executive Producer: Aleksei Gorodenkov
Producer: Volodymyr Golovko
Line Producer: Carol-Liis Männik
Casting Director: Mirjam Marjatta Olesk

DOP: Martin Venela
Production Design: Artur Golvih
Editting & Color Grading: Teo Tido
Sound Design: Dmitry Natalevich

Unreal Engine Artist: Anton Danilov | Daniel Sherekin | Marta Volchek
Lead VFX Artist: Alina Jevdokimova

1AC: Ardi Ossaar
Gaffer: Bertil Tarbe
DIT: Aleksei Urussov
Production Design Assistants: Dmitry Staganovitš | Olekseii Nechyporenko

MUA: Elisabet Kond
Costume Department: Greta Virves

Gorodenkoff Production
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.