StoneX Case Study
Serving over half a million clients worldwide, StoneX Group Inc. is a Fortune 100 financial company providing institutional and commercial payment solutions and market intelligence services.
We were responsible for producing a commercial for StoneX, assisting them in linking their services with their target audience, much like they bridge the gap between companies and financial ecosystems.
Project Overview
Published: 2025
Client: StoneX Group Inc.
Industry: Finance
Scope of Work: End-to-End Production
Brief: Create a visually compelling, surreal video advertisement that significantly increases StoneX’s global brand awareness and positions it as a leading, recognizable financial franchise.
Pre-Production
Although the video’s concept was straightforward, it demanded the creation of vastly different locations. Our production designers crafted props for seven unique environments: a wheat field with 15,000 individual crops, a coffee plantation with a vintage cargo moped, a dairy farm barn, an elevator, an office workspace and lounge, and a stock exchange trading floor.
To achieve a realistic virtual set, we blended Unreal Engine environments with physical studio elements: office walls, furniture, shelves, cheese, gravel, crops, and more.
The most exciting aspect was witnessing the real-time transition from the City of London to the mountains of Rio de Janeiro as the actors moved through the frame.
Behind-the-Scenes
Through virtual production, a single studio set became a series of authentic locations, spanning continents. All of this creative storytelling was captured in four days — a timeline impossible to replicate with real destinations.
Director
Janar Aronija
Production
Gorodenkoff Productions
Cast
Turgut Asadov | Seokhoon Lee | Kalev Ints
Executive Producer: Aleksei Gorodenkov
Producer: Volodymyr Golovko
Line Producer: Carol-Liis Männik
Casting Director: Mirjam Marjatta Olesk
DOP: Martin Venela
Production Design: Artur Golvih
Editting & Color Grading: Teo Tido
Sound Design: Dmitry Natalevich
Unreal Engine Artist: Anton Danilov | Daniel Sherekin | Marta Volchek
Lead VFX Artist: Alina Jevdokimova
1AC: Ardi Ossaar
Gaffer: Bertil Tarbe
DIT: Aleksei Urussov
Production Design Assistants: Dmitry Staganovitš | Olekseii Nechyporenko
MUA: Elisabet Kond
Costume Department: Greta Virves